Corporate Video Proposal and Synopsis

Proposal

For our corporate video we are making an advert and a poster for an Estate Agents company called Northwood Estate Agents. The video will contain multiple shots of a man in a suit showing people around a house. This will help promote what the company does. And show their professionalism.

Their will be no diegetic sound in the video as calm music will be put in and voice over selling the company will be added in. The voice over is the most important part of the video as it will fully explain what the company does and help sell it to its audience.

 We will use Reggie's house to film, this is located in Rochford, Essex, we feel the house suits perfectly for filming and is easy access for filming. Our two actors will consist of Shaun as an Estate Agent around the property. And Reggie will play a casual member of public that the Estate Agent is showing around the house.

The advert appeals to both Landlords and Tenants so the company can increase its business in gaining properties and getting them rented out as well. The advert will aim towards renting rather then selling as this is a key part in the business at the moment.

The advert will last no longer then 1 minute so it can get it's point across quickly and thoroughly. So the audience grasps all the important parts of the business.

Synopsis 

To begin the camera will show a normal street, the camera will pan to the right seeing an Estate Agent played by Shaun at the front door of a house about to enter the house. The camera fades out to a hallway of the house they have entered, the camera pans and tracks again to the right where the Estate Agent takes the viewer into a lounge room. Again the camera swipes and fades out. To a shot of the upstairs of the house where the camera starts at one part of the hall way and pans across the upstairs to find the Estate Agent taking the viewer around the house. The camera fades out once more to a video of the front of the NorthwoodUK shop and then advert ends. Throughout the entire trailer there is a voiceover explaining how the company works and what they can provide to tenants and Landlords.