Corporate Video Evaluation

For my corporate video i decided to work in a group with shaun and reggie and do a video advert for northwood uk, we all decided on a written brief because w thought this was the best option for our group. Having a written brief meant we could photocopy it and each have a brief ourselves wherever we go especially if we are college or home, also we can track what we need to do a lot easier instead of having a verbal brief. This is because we had a verbal brief before for the perry mccarthy ident and i found it hard to keep track of what i had to complete for the task because it wasn't physically in front of me, also we don't have to worry about meeting the client which will save costs from not travelling for meetings so emails were a lot quicker and easier.
As a team i feel we worked very well and efficiently together, we got the video filmed an edited in plenty of time. We used each others houses to film and one member had final cut pro X so we could edit outside of college. We had no legal issues as the company act as landlords of homes we were legally allowed to take pictures of properties as advertisement for the company. Due to the properties being in the local area as well it was easy to enter the properties and take pictures and gather footage.

In our final video for Northwood uk it came out really well, the pictures and transitions flowed nicely and it didn't look like it had been thrown together in a few minutes. The dialogue used is not to cheesy it sounds professional too. The transitions where one of my favourite parts as the lens flare swipe looks really clean and crisp.

Another part of the video that looks really good is this shot of the hallway i like this because the shot looks professional and really crisp it works well with what we are selling in the video.


The final shot of or corporate video, was a picture of the actual shop the picture looks really crisp anyway but the lighting could have been a little bit better. the original image was taken by northwood uk we didn't have time to take one ourselves.

Once we had finished the video and we sent it of to our client northwood uk, they gave us feedback really quickly they were very pleased with the final out come as they told us on numerous occasions. they said that all the images used were well lit and nada  high quality to them, also with the duration of the video they said that the message is delivered across quickly and in a good way. as a group we were very pleased with our feedback as it has built our confidence and has helped us grow as a company and will give us the skills to make other corporate videos in the future.