Genre Theory

"A barrier to creativity and a straight-jacket against experimentation"
or
"An endlessly flexible tool for creators to reach the audience most likely to appreciate their work"

Pick a side! Write up why you think this!

The second statement is the one that I agree with is because directors can explore through different genres and connect different genres in the same film to explore

Final Corporate Video

Corporate Video Research Company

NorthwoodUK is a national network Estate Agents. But the Romford office is locally owned and also have office's in Southend and Basildon. 

Northwood deal with renting and also selling houses and flats. 

They have a guaranteed rental service allowing Landlords guaranteed rent for 52 weeks of the year. Even if the property is empty.

They also accept tenants on housing benefits as long as they have a working guarantor.

Their audience would be to Homeowners, Landlords and Tenants. So they can take on new properties and new tenants.

Previous marketing techniques involve just a short radio advert on Heart and leafletting flyers around the local area.

The company will need something to promote the company to local area and intrigue new customers to go to the office to find out more.

Corporate Video Stig Summary (unfinished)

Perry McCarthy came into one of our morning session to tell us about who he is, what he does, also what he used to do. He told us that he was an ex formula 1 driver and also was the original black stig on the BBC 2 show top gear. The reason for his visit was that he wanted us all to create an ident for his website, he didn't give us a written brief, instead he told us what he wanted and we had to work from what he had told us. the ident had to introduce him on his homepage.

Corporate Video College Brief

The college have given us the opportunity to create a corporate video for a company of our choice. We have to find our clients our selves, who need a corporate video, we will give them a template brief for them to fill out, telling us what they want from there corporate video. once we receive the brief off of our client we need to produce a corporate video for them by the date they have set on the brief. we will also need to arrange meetings with our clients or contact via email so we can keep them up to date on the progress of their video.

Corporate Video Sample Brief and Response

Client
Government

Contact
Boris Johnson

Name of Project
Re Election

Type of Project
Promotional

Purpose of Project
To promote Boris Johnson in his upcoming election battle to continue as Mayor of London

Requirements
To promote Boris Johnson through images and video for posters. Promote merchandise through Boris Johnson Wigs.


Audience
Voters

Distribution
Posters, and a short advert.

Running Time
1 Minute

-----------------------------------------------------------------
Client
Bank/Finance
Musicians
TV
Gas
Weddings
Individual Promotion
Government
Charity

Type Of Project
Animation
Wedding Video
Advert
Training Videos
Health
Awareness
Podcasts
Viral Marketing
Internal Advertising
Bidding

Purpose of Project
Motivation
High Energy
Professional/Serious
Instructional

Audience
Customers
Employees
Clients

Distribution
TV
Web
Cinema
Youtube
--------------------------------
Response

Trying to contact Boris Johnson would be difficult as he does not generally have time to leave his role as mayor of London so i would probably have to speak with his secretary. With the type of video it will be quite easy to make as a promotional video can be interpreted in many ways. With regards to what he wants us to promote it should be quite easy as we could take snippets from his talks as the mayor of London also we could have the public speaking about him and how he can do great things for England.
The video will be targeted at the general public that have the same views as Boris Johnson. with the requirements including that we have to use his own wigs he sells we will have to use recordings of his website and people wearing his product. we will distribute this video on youtube adverts and possibly on itv and such channels when an adult audience is watching.

Corporate Video Meetings

21/01/14 Email sent to Company manager in Southend sending him the client Brief.

22/01/14 Email from NorthwoodUK returning completed assignment brief. Needing a promotional poster and a short advert.

23/01/14 Phone call to the manager explaining how long the video and poster will take to finish and confirming if the times are ok, and finding out if the company is ok to film in the office and outside the office, which is all fine to do.

Corporate Video Research Market/Audience

One of the companies local rivals in Southend is a Estate Agents named Tudors. They specialise in the same as NorthwoodUK in doing sales and Rentals but unlike NorthwoodUK they don't offer Landlords the guranteed rent scheme which is what the manager has asked us to promote to Landlords in the advert and poster. The only downfall to this scheme is the landlord will get less money a month then what they might get at Tudors but if we promote the scheme well it can easily come across as a better offer.
The main audience for this will be for Landlords will lower priced properties from around 80,000 to 450,000 pound properties, to either rent or sell through the company. Not only this but in a small way the target audience needs to see the kind of properties that will be promoted so the advert can also attract some tenants to go in these properties.
Northwood are also unique in the way they take on tenants on housing benefits, which means they can take on more potential tenants then tudors as they don't offer this chance. This won't have a bad effect on Landlords as they can decide also whether or not they want someone on housing benefits living in their property. Also proper credit checks are done to ensure they can afford properties and so they have a working guarantor.

Corporate Video Client Brief (after we received it back)

Company	Northwood Estate Agents
Client/s	Scott Wilding and Brian King

Date sent brief	19/01/14
Date started project	27/02/14
Date finished project
Date sent to client

Project Type:  

Advert. 

Requirements: 

Northwood UK logo at the beginning and start of the advert. Transitions between pictures and clips must be interesting and not dead cuts.

Purpose:  

Promotional, Educational. 

Audience:  

Landlords looking for guaranteed rent, also people who are looking to rent or buy properties. 

Distribution:  

YouTube also maybe in the estate agents itself. 

Running Time: 

No longer than a minute long. the reason for this is so that we can get the message across as quick as possible without the audience getting bored.

Once completed please email it back to us with he email address at the top of the page if you can’t reach us through email be sure to ring any member of the team with the numbers provided.

Corporate Video Client Brief (before sent)

Company	Northwood Estate Agents
Client/s	Scott Wilding and Brian King

Date sent brief	19/01/14
Date started project
Date finished project
Date sent to client

Could you please fill out the sections below to show us what  

You would like from this corporate video. 

Project Type:  

Requirements: 

Purpose:  

Audience:  

Distribution:  

Running Time: 

Once completed please email it back to us with he email address at the top of the page if you can’t reach us through email be sure to ring any member of the team with the numbers provided.

Corporate Video Script

FAde In:

Sreet

EXT – Wide Shot of a street, the camera pans around to the right of the screen where a house is there and a man in a suit is standing waiting until a man casually dressed walks into the shot and shakes the man in the suits hand. The pair then enters the house.

voiceOVer

NorthwoodUK is one of Britain’s leading Estate Agents. With our Guaranteed rent scheme its no wonder over 13,000 Landlords already rely on us.

INT – The camera looks into one room of a house the camera again pans to the left where the casual dressed character is showing the Suited person around a the home.   

Voiceover

Experts in landlord property management. We promise to provide realistic rental figures, based on true market conditions.

INT – The camera looks in the upstairs part of the house again the camera pans to the right where the casual man is taking suited man into bedrooms of the house.

Voiceover

All possible tenants are fully credit checked and referenced and a thorough inventory is undertaken upfront. This is all done so the right tenants are put in the landlord’s property.

EXT – Final shot is a still shot Long Shot of one of the NorthwoodUK offices.

VoiceOver

Our offices are all locally owned and operated. Our growing network over 80 offices and 13,000 landlords is true testimony that we are already a highly established company.

FAde Out:

Corporate Video Shot List

Shot List
Project Name:	Corporate Video – Northwood UK
Created By:	Forest Light Pictures

                                      

                                    1   wide shot of a normal street with a cars on the drive way, camera pans to the right.

                                    2   wide shot of the inside of a living room with people being shown around.

                                    3   wide shot of the top of the stairs and pans to the right to show bedrooms.

                                    4   wide shot of a bedroom and a man showing a suited man around

                                    5   long wide shot of the front of Northwood uk offices.

                                       

Corporate Video Schedule

Monday 13th January 2014
Sent the client brief to Northwood UK.

Monday 20th January 2014
Book out camera and microphone.
Complete proposal, storyboards and shot list.

21st and 22nd January 2014
Film all footage we need and edit the following day.

Monday 27th January 2014
Finish off all pre-production and upload the final corporate video also upload all communication with Northwood UK.

Psychoanalytical Theory

Psychoanalytical Theory is when you look at the psychology of a charter instead of gender etc also the story and characters desires and attitude. Also when you take all the main figures and philosophers in human pyschology and put there theories into the way that film works and what it is telling us.
Sigmund Freud was an austrian neurologist wh is the founder of psychoanalysis and came up wight the theory that the human mind had an ego, super ego and an id. The id is what is present from birth and is driven by desire and pleasure, although everything that the id wants is not possible as the ego, the part of your personality is that connects with reality and ttys to express the id's desire in a suitable manner in the real world. the last part of the personality is the super ego which, is the part of the personality which holds all of your internal morals which we learn from our parents and society, our sense of right and wrong.
Jacques Lacan was a french psychoanalyst, his most notable theory was the "mirror stage"which

Corporate Video Stroryboards

Storyboards