Corporate Video Sample Brief and Response

Client
Government

Contact
Boris Johnson

Name of Project
Re Election

Type of Project
Promotional

Purpose of Project
To promote Boris Johnson in his upcoming election battle to continue as Mayor of London

Requirements
To promote Boris Johnson through images and video for posters. Promote merchandise through Boris Johnson Wigs.


Audience
Voters

Distribution
Posters, and a short advert.

Running Time
1 Minute

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Client
Bank/Finance
Musicians
TV
Gas
Weddings
Individual Promotion
Government
Charity

Type Of Project
Animation
Wedding Video
Advert
Training Videos
Health
Awareness
Podcasts
Viral Marketing
Internal Advertising
Bidding

Purpose of Project
Motivation
High Energy
Professional/Serious
Instructional

Audience
Customers
Employees
Clients

Distribution
TV
Web
Cinema
Youtube
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Response

Trying to contact Boris Johnson would be difficult as he does not generally have time to leave his role as mayor of London so i would probably have to speak with his secretary. With the type of video it will be quite easy to make as a promotional video can be interpreted in many ways. With regards to what he wants us to promote it should be quite easy as we could take snippets from his talks as the mayor of London also we could have the public speaking about him and how he can do great things for England.
The video will be targeted at the general public that have the same views as Boris Johnson. with the requirements including that we have to use his own wigs he sells we will have to use recordings of his website and people wearing his product. we will distribute this video on youtube adverts and possibly on itv and such channels when an adult audience is watching.