One of the companies local rivals in Southend is a Estate Agents named Tudors. They specialise in the same as NorthwoodUK in doing sales and Rentals but unlike NorthwoodUK they don't offer Landlords the guranteed rent scheme which is what the manager has asked us to promote to Landlords in the advert and poster. The only downfall to this scheme is the landlord will get less money a month then what they might get at Tudors but if we promote the scheme well it can easily come across as a better offer.
The main audience for this will be for Landlords will lower priced properties from around 80,000 to 450,000 pound properties, to either rent or sell through the company. Not only this but in a small way the target audience needs to see the kind of properties that will be promoted so the advert can also attract some tenants to go in these properties.
Northwood are also unique in the way they take on tenants on housing benefits, which means they can take on more potential tenants then tudors as they don't offer this chance. This won't have a bad effect on Landlords as they can decide also whether or not they want someone on housing benefits living in their property. Also proper credit checks are done to ensure they can afford properties and so they have a working guarantor.
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