Corporate Video Codes and Conventions

Codes and Conventions of Corporate Video

- Interviews
- Music
- Camera work
- Editing pace
- Lighting

Interviews -

Interview costumers to find out there opinions about the company you are making the corporate video for.
Only ever show positive feedback for the company in the video, this is because it will make the company look more professional and the video also.

Music -

The music used if you choose to use any should not be to loud, because it will distract the viewer from the voice over.
Make sure that the music is suitable and is not copyrighted otherwise this could complicate things immensely, the safest option to avoid any copy right complications is to make your own music.

Camera work -

Lots of corporate videos have panning and zooming to make the viewer focus on what the company wants you to buy/use.
Panning the camera gives the viewer a more in depth look at the product the company is selling.

Editing pace -

with corporate videos the editing pace is usually set at a slow pace so it is calming for the viewer and they can take all the information in instead of it being thrown in there face and then they forget about it. but sometimes the editing may be at a faster pace because the product  may suit this type of edit.

Lighting -

with lighting it would be best if everything was bright so that the viewer doesn't miss any detail of the product also if you need them to be darker you can edit it to look like that after, but you will still have an original.
Also bright environments look more inviting and clean this will put an expectation in the viewers head whilst watching.