The disney ident consists of a castle with 'Disney' in front of it. It starts with a camera within the composition looking at the sky and it tracks down and through the clouds, this is done by changing keyframes on the cameras x and y axis. The flag onto of the castle comes into shot as the camera moves further out this is done by moving on the z axis, whilst this is happening fireworks are going off which are added in and timed to move when the camera comes past. it finishes up with the whole castle and the tinkle bell travelling from onside to the other side this is done by changing keyframes again on the particle simulation's position. The text that fades in is done by changing the opacity at different times of the sequence. There is one element that has been used to make all of this possible it is 3D this adds an extra axis to the composition this is the z axis this allows you to move in and out of the composition.
The way this ident is used to attract there target audience is by using the correct colours they have used rich bright colours as this grabs the attention of most adults but ultimatly it attracts children becaus ethey like to look at bold and bright colours just like in animations and cartoons they use bright and bold colours. Also the font used is very important to because it is what ultimatly sticksin your mind (the name), with the disney font it is not to harsh or bold to look at and also it doesnt take anything away from the rest of theident.
The purpose and intent of this ident is to promote disney. Also it is used in all of disney's film so you know what you are watching.
Paramount Ident -
The paramount ident consists of a mountain with clouds below it, the paramount title with a circle of stars around it and the top of the mountain. The ident starts with a camera moving on its z axis outwards with the stars moving towards the camera and zooming past this is done by changing values on the scale, position and z axis values. As the camera keeps moving out on its z axis the mountain comes in to place and then the title 'paramount' tracks in from the right this is done by changing the key from on the scale and position of the title.
The colours used in this ident are an excelent choice because they dont come off tochildish but are bright enough to keep a posotive feel on the ident, all the shadows and dark to light contrasts gives the ident a very edgey and stylish look about it. The font of the word 'Paramount' is quite a nice way to top it off as well because that still looks professional but itis ot boring and bland it has good characteristics about it making it nice to look at.
The purpose and intent of this ident is to self promote the company also it is used at the start of all of their films so the audience can identify them.
Lionsgate Ident -
The Lionsgate ident consists of two iron gates opening to the sky with the word reading lions gate. It starts with the camera moving on its x,y and z axis, making it move past loads of cogs moving round, which has been done by rotating them on there anchor point. it the turns around which has been done by rotating the camera, it is now facing two doors which open by having the anchor points placed on the left and right most edges of each door then the layers are made 3D. from behind the doors appears clouds with the lion gate title, these two layers would have been under the door layer so it appeared behind it.
The style of this ident is very clever because at the end you cant take your eyes off of the word 'LIONSGATE' because of the massive contrast between the black text and the beaming white background, which work really well together, also the shading clouds around the edge add to this even more by fadeing inwards towards the text. Also the design has a mature feel about it and doesnt feel to me is aimed any way at a younger audience, like the disney ident is aimed more that way with bright colours unlike this one.
http://idents.tv/blog/2008/05/18/the-idents-of-cinema-the-big-six-studios/ - all indents are on this link
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