Paramount Ident - https://www.youtube.com/watch?v=YVUPUywkOmE
I really like the look of the paramount ident because the colours used are not to in you face. Also the way the different parts of the ident move as well makes it more interesting and gives me the idea i want to do something along the lines of how the stars move, they move on the z axis giving the viewer the illusion of a 3D effect, also the way that you do this is by making the object a 3d layer by ticking the 3d box.
Universal Ident - https://www.youtube.com/watch?v=G7C93lxxS0A&list=PLAFDBC5699D4B5A1C
Like the paramount ident some elements move on the z axis, the elements that move on the z axis are the earth and the universal text moving around the earth. I don't think i will use this type of movement as it doesn't move quick enough away from the camera and it takes to long, in comparison for what i want to do.
Dreamworks Ident - https://www.youtube.com/watch?v=jLfqiKYgdXM
At the end of the ident the dream works title moves towards the screen on the z axis, with the way it moves I would probably make it go the other way away front he screen so it looks like it has come rushing past the viewer.
Similar Fonts
Dreamworks Font - https://www.youtube.com/watch?v=jLfqiKYgdXM
The dreamworks font is bold and has sharp edges, this draws the viewer in by making them concentrate on the text as they have to look at all the edges and sharp corners. it is quite a scary font but is eased of by the colours used, the colours attract a younger audience as well as a mature audience.
Universal Font - https://www.youtube.com/watch?v=G7C93lxxS0A&list=PLAFDBC5699D4B5A1C
The font used for universal is a massive size and super bold type of font which draws all the attention to it, almost leaving a stamp in your mind of the company name and logo. this is a good way to make people remember the brand. I think i will make my ident bold and stand out whether it be through font or colour.
Columbia Pictures Font - https://www.youtube.com/watch?v=V8rSqa7N2Dw
With the columbia pictures font it is really bold and bright with it being a little bit curved but still has some sharp edges which gives it a really professional look and gets the attention of the viewer.
Similar Colours
MGM colours - https://www.youtube.com/watch?v=-PKpny46Q-U
The colours used in the MGM ident are really clever because all though there are only really two colours black and gold they are really effective, i think for my ident i will use maybe just two or three colours as it will be simple but can also be really effective just like the MGM ident.
1990 Disney colours - https://www.youtube.com/watch?v=HmY4it0gS2s
with this disney ident it only uses three colours like the MGM ident, it is simple but very effective the blue and the white contrast each other really making the text stand out from the blue, but i think with my ident i will make the background a white colour and the text contrast it maybe a black or dark green colour.
Pixar colours - https://www.youtube.com/watch?v=MWpglJL4KZk
with the background being light and the letters being dark i have decided this is what i am going to do for my ident, the light and shadow in the ident adds 2 extra colours tot he ident which draws your attention the what the lamp is doing which adds another important thing to remember and leaves it stamped in your mind.
Design 1
With the first element of the wind, I would pre-comp each individual strand of wind a make them move by moving keyframe on position and scale, also each strand is made up of different shapes so i can have full adjustability with each one. Once I have created about 7 strands of wind i will put them all in the same composition and lengthen them out to last 10 seconds.
With the tree in place I will place a camera and make all the layers 3D layers which give the illusion of it being real 3D, this will also allow me to make my composition canvas as big as I need it. The camera will be zoomed in on the wind strands then it will zoom out from them, i will do this by changing the wind strands scale t make them smaller looking like the camera zooms out. as it approaches the tree the camera will zoom out fully showing the whole logo and the wind will fly out to the right.
Design 2
This is the final design I used for my ident because i thought it was the most professional looking.
First it starts with each tree coming in individually, I did this by changing the position and scale of each tree at a different time. Once they have fallen into place the text starts to roll in by changing the same parts of position and scale as the trees. then a flash of light comes from behind the trees I did this by changing the keyframes on scale and opacity to get the desired effect.
This is the final design I used for my ident because i thought it was the most professional looking.
First it starts with each tree coming in individually, I did this by changing the position and scale of each tree at a different time. Once they have fallen into place the text starts to roll in by changing the same parts of position and scale as the trees. then a flash of light comes from behind the trees I did this by changing the keyframes on scale and opacity to get the desired effect.
Design 3
With this design i would start by just filming walking through a house then stop at a laptop on a coffee table and a tv on the wall in the kitchen then the 1st person character looks at his phone .
with all the elements that the character looks at I will motion track parts of different films i have made and then on the phone at the end it will have the forest light pictures logo. so i will ultimately matte the tv and computer screens and repave them.
With this design i would start by just filming walking through a house then stop at a laptop on a coffee table and a tv on the wall in the kitchen then the 1st person character looks at his phone .
with all the elements that the character looks at I will motion track parts of different films i have made and then on the phone at the end it will have the forest light pictures logo. so i will ultimately matte the tv and computer screens and repave them.
Colour and font choice for each design
Design 1
the colours used in my first ident design would be just a white background so everything would contrast it,t he wind strands would be a dark to mid blue, the tree would be a dark brown colour along with the text and everything else that comes into the logo.
for this design i would have used the font courier so it would give it a vintage feel to it.
once i have made the ident i would export it, then put it into final cut pro X and put a vintage filter on it.
Design 2
the second design i came up with would be completely white back ground with everything else being black apart from the flash to reveal the boy which would be a yellow flash but very faint.
the font used on the ident would be Didot as this is the font used for the logo of forest light pictures.
Design 3
the colours used in my last ident design would just be natural colours of an actual home as it would be real footage.
the font used on the ident would be Didot as this is the font used for the logo of forest light pictures.
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