Viral Advert Evaluation

For my viral advert I decided to create a short minute long trailer for my FMP 'Guardian'. The reason I created it was so that i can show the story and actual footage from the film to the viewers. The information given in my Viral advert is a quick glance at the storyline, who stars in my film and who it is directed by. We had to include visual effects in out viral advert so i decided to do the editing in after effects and Cinema 4d.

The first element of motion graphics that appear in my viral advert is in the first shot, I had colour corrected it in after effects. The reason I wanted to colour correct the first clip was to get a more orange/red feel, this added the feeling of hope to the main character Alex looking up at his guardian.
The first step was for me to put the clip into After effects by importing it and then Pre comping it, this is done by dragging the clip to the new composition button. Once i had done this in the effects search bar I typed in curves, and then dragged it onto my clip. Then this menu shows up down the side bar where the project tab was.

Once this has appeared I clicked three times on each quarter of the diagonal line then arranged them like this, to get the desired effect.

Once this was complete i placed the clip at the start of my timeline.
The next shot was to have a white background fade in, then blue would fade in and out on the white background. I chose to do my text in after effects as it is easy to change the opacity with different elements all at once with the timeline and the keyframes.
For my Viral advert i had a script planned out which also appeared in my film but i decided to re record the audio so it sounded crisp and clear for my viral advert because I didn't want any background noise in it.

The next time I applied motion graphics to a clip was the shot of Alex played by Shaun, walking out of his living room where he sleeps. The original shot was having it all in focus and Shaun just walk past the camera and through the door, but I decided I wanted to have the first part of the shot out of focus so it would give the effect of confusion, I want this to be the impression so the viewer is guessing at what is going on. 

I did this by adding a camera to the clips composition I chose the option to have depth of field added which gives it the out of focus effect, I then went to the start of my composition and pressed the key frame button and made sure that then depth of field value was just right so it looked out of focus and then went to the part of the shot were Shaun had just come into shot and changed the value so it was clear. Then when playing it back it came out with how it would have looked as if it had been done on a camera.